It is the first impression of your company – and may be the only one. It is your chance to prove that your company is an expert in this field. An effective sales letter requires some skill. Avoid errors in grammar and spelling need to know how to write an effective letter need to plan your message and the order in which different emementos appear. Remember that the customer does not even know who you are so you need to include the who, what, where, when, why, and how your business or product.

There is one additional aspect that you should be aware: You must make your message easy It is not enough to read your sales letter is informative and accurate. It should be interesting, even entertaining. There is nothing wrong with including a little humor or some other aspect of fun. Doing all this will require some effort and study, but it's worth the effort. An effective sales letter is clearly an important component in the internet marketing that will achieve very little if not nothing without it. Components of a sales letter: 1.

Header is a guide of what would later write, and is a reminder of the message you want to convey to the reader. It is the point where you attract the attention of the reader. 2. Introduction The task of writing a good introduction is what will encourage the reader to continue reading, here is where you push it to read a little more 3. Body The hard part is done. The rest of the writing should take faster. This is where all you want details, not just concentrate on describing the characteristics if not profits, this is where the reader must answer to the question: what is good for me here? 4. Conclusion This is where you have the opportunity to call any hour latter one reader. Should summarize what you have detailed in the body, it serves as a reminder to the reader. At the end you can make a call to awaken the emergency Senra, stronger, more forceful, a call to action.

HKTDC Hong Kong baby products fair 2014 will parallel the HKTDC Hong at the toy fair from 6 to 9 January 2014 Kong baby Products fair held, also in the Hong Kong Convention and Exhibition Centre (HKCEC). The HKTDC over 400 exhibitors expected to the fifth round, including new exhibitors from Sweden, the Philippines and New Zealand. “The baby fair 2013 almost 420 exhibitors from 27 countries presented all babies and toddlers in the first four years of life need (see interesting product innovations), ranging from cribs, toys and clothing care products for mother and child up to the fire name Gallery” with branded products. The attendance figures show that opens the exhibition concept,: more than 25,000 buyers from 113 countries used the fair as a sourcing platform. “So the areas newly furnished in 2013 baby fashion remain Avenue in the coming year” with trendy baby clothes, shoes and accessories as well as the world of strollers and gear zone “for baby apparel and baby strollers get (see floor plan).

New focus: “Baby Food and Healthcare Products” the demand grows for food and healthcare products for babies This trend according to the organiser establish a new area of 2014 for “Baby Food and Healthcare Products”. Parents in Asia are increasingly sensitive in relation to children’s diets and the composition of food products. Also an investigation by ReportLinker, after which the market 2016 should be world’s 47 billion USD confirmed the good business prospects for this industry. Seminars to other industry trends, product demonstrations and the competition of Hong Kong Toys & baby products award, which selects the most innovative, most creative and most environmentally friendly baby and kids products, complete the Hong Kong baby and toy fair. Parallel to the toy and baby-show open the HKTDC Hong Kong International Licensing show (6-8 January 2014) with hundreds of licensed products and HKTDC Hong Kong Stationery organized in cooperation with Messe Frankfurt (HK) Ltd fair (6.-9 January 2014), to the approximately 230 exhibitors are expected, their goals.

Change: What is the next stage? Long-eared bat: After a perceived by both sides as a reasonable time of one to three years the majority shareholding of the company could be done by the previously hired Managing Director, so as “Management buy-out”. The withdrawal of the seller from the operational activity seems right now. I think the formation of an Advisory Board makes sense, in which the old owner should have seat, voice, and possibly even the Presidency as possible again for a temporary period of its larger companies. Image during possible the subsequent retirement from the Panel. Change: How should the Panel be occupied? Long-eared bat: Not only with the friends of the old entrepreneur, but also at least in equal numbers with consultants of the new entrepreneur. So also the Advisory Committee can replace the experience and historical knowledge of the company and are a learning organization in support of senior management.

The efficiency is secured, if no more members of the Advisory Board are, than can fit around a round dining table. Change: When should the sale process be initiated? Long-eared bat: Sure then, if it is visible that in the context of the succession is not interested or appropriate owner for the company to provide. A succession at risk otherwise the life’s work of the entrepreneur and the jobs of employees. An inherited company for inheriting family members should not be to the load. A sale are free from this burden and are the heirs by the proceeds of freedoms for the design of own life dreams.

Just small medium-sized companies, which have no functioning second management level in entrepreneurial quality, and mean I mainly leadership and foresight, should seriously in Consider that a successor Managing Director”at an early stage in house to pick up. Change: How do you finance the company purchase? “Long-eared bat: here, a mix of private money and – depending on the magnitude of the transaction – comes from bank loans, and if appropriate also by non-bank money” from the private equity into consideration but only if the private-equity investors renounced the operational impact to management. Change: Thank you Mr. Dr. Lachelle for the interview. The interview was conducted by Ralf Baumeister, CEO of staff change. Staff exchange is an Internet platform on which medium-sized business owners and business seller and their corporate successor (MBI candidates) and corporate buyers find absolutely accurate to each other without much effort.