KUHN specialists for chain stores: make it easier to save & win fast-food chain stores promote low prices, impulse buying articles, healthy or identify in speeches hardware such as textiles made from organic fibers breakfast, coffee, cake (C & A is the largest worldwide), and fresh salads growth. Taking a look into the particular growing online business and compares it with the stationary chain store shows how much in a traditional store or franchise system is now expensive, ineffective or outdated. Here is the example of tobacco presentation at the discount stores: some invest, others prepared the exit from the tobacco business before (see Germany’s discount store no. 1) with their investment. Faster than ever before to detect this, Gerry Weber, etc. is all the more necessary, as now also producers such as WMF, Zwiesel, Leonardo, Villeroy & Boch, Swarovski, Linde, Procter & gamble, Operate retail and increasing competition by new entrants from abroad. Also the domain of the stationary food retailing will not be spared by these challenges, although price-sensitive buyers, logistics and other expenses set limits of online retailing in particular in low-margin industries. The Otto and Amazon examples however: 35,000 articles on the much higher than the discount – and super market price including fresh, organic and gourmet goods on the same day free, if exceeds the amount of the purchase 20,-per order, and until 11 h in the morning has been granted.

A new KUHNuntersuchung confirms that online communication becomes even more important with the buyers, the Internet is now determining the purchasing decision in the Filialhandel. Also in distant technology industry segments such as fashion, shoes or furniture & home accessories, the price don’t miss its effect as buying motive. The times have become fast paced. The internationalization in the branch business with its high score and the new, changing loyalties of consumers, is an enormous challenge.