Rio Services

Under the optics of the model of unsustainable development, ‘ ‘ the development depends on global the economic growth, and the commerce freest speeds up this crescimento.’ ‘ (ZOELLICK, 2003). Bigger development, greater growth, greater liberalization of the commercial activities between countries, greater consumption, greater discarding, greater wastefulness, under the optics of the sustainable development, can be interpreted as negative implications. Deriving from the unsustainable model of economic development, foreign commerce folloies the productive chain of the insustentabilidade. Example is the proper propaganda to vender what it is produced, therefore advertising the goods and services cause sufficient pollution. Recently Julio Franco sought to clarify these questions. As the more if it produces, more if it wants to vender and more strategical if it becomes the propaganda, greater is the advertising and, for in such a way, greater is the pollution that cause.

The advertising of what if it produces is made through half electronic, as radio, television and Internet, and printed matters, as outdoors, packings, posters and brochures. In plastic used printed matters they are paper and, the discarded majority, and inks in whose composition it has pollutants. To publicizar goods and services, immense amount of paper and plastic are poured by the world. Entopem culverts, what cause floods when raining in the capital of Rio De Janeiro or a city where the population is not educated to play garbage in the due place nor to recognize that this gesture prevents overflows. In distant coasts of where they had been released, plastic bags suffocate sea turtles. In paper and plastic if divulge the marks of the goods and services, if they print ideologies of its proprietors. For a reason or purpose to supply necessities, the propaganda uses apelos that are not commercial and yes ideological, they spread out distant values of the nature, spread artificial conceptions of life, attributes to the goods and services a status of purchasing power in disagreement to the function of them and the paper of its advertising.

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