Since entering the counters in the summer of 2001 Bratz dolls immediately changed the standard view that should look like a beautiful doll. Initially, experts were predicting the collapse of the new toy, but the creator of the Bratz fashionistas and CEO Isaac Larian MGA Entertainment was firmly convinced of victory. And the triumph was not long in coming. Already in December 2001 retail sales in the United States had received 8, $ 5 million, which gave rise triumphant Braz march fashionistas and Bratz Witch and Kay around the world. MGA Entertainment cemented their new benefits, becoming in 2002 nominated for awards People's Choice of the Year at an exhibition of toys in New York.
The concepts of the guys about your favorite doll become different, spoke about this impressive new triumph, which marked the decline of monopoly doll Barbie. Unattainable image of beauty, with its secular Barbie Ken Knight, as time has ceased to be an interesting nowadays girls. They want to like Brats (Bratz concept comes from the English slang designation naughty child – brat). Isaac Larian fairly accurately grasped the current trends of fashion and introduced the girls to a novelty doll fashionistas, which monitors new directions, and enjoys sports, traveling, considered the best in school, having fun in general – take everything from life. In contrast to the aristocratic Barbie, Bratz looks just like a very simple guys. Babes Bratz, stunted, with disproportionately large heads, the girls become real girlfriends, because similar interests, clothes for Bratz meets the latest fashion trends.
Kids come up with their hair, mejk up, clothes and closely monitored, along with the new trends of fashion. It has long been established that children imitate their favorite doll. And Bratz dolls – an example to which we can strive for. Each Bratz is their passion, they want something learn self-confidence, love sports, love to dance and roller skate. Anyway, just a child to choose which doll it will play. And if Bratz could win the hearts of many girls around the world and were able to compete with Barbie, it once again points to the fact that our world is changing all the time. Bratz website.