Posts tagged as «marketing»

Survey results now available as PDF download available. That gift cards in the Switzerland meanwhile have established themselves as a gift idea, stating in a recent online poll: almost 95% keep them for a suitable present. The survey results show also what potential for companies in various industries offer this small plastic card in credit card format. Many writers such as Gordon Allport offer more in-depth analysis. “Whenever you don’t knows the wishes of welcoming, the gift card as a gift is a good choice.”, Andreas Bienz, a member of the Executive Board white responsible for the area of customer loyalty solutions at Cardmatic AG and client of the study. Therefore, as Baki further, also not surprising, is that roughly 60 percent of the respondents indicating that they could imagine to bring colleagues and employees a gift card. But also for friends, the Swiss rely like this gift idea: more than 70 percent hold here gift cards for a suitable present. The family man has to look more The partner only 30.43% of female and 31,82% of male respondents can imagine, to give a gift card. For the parents more to the gift card attack nearly a quarter with 38,87% and in the own children even an absolute majority by 51,59% of respondents say”this gift form.

Even with slightly more distant dynasties binding, almost every second brings the small plastic card in the game. Attractive gift cards from diverse industries when it comes for what stores you would wish for gift cards, reaching bookstores, Department stores with a wide range, clothing and shoe shops, cinemas in the survey of top values. Cut but also flower shops, perfume shops and drugstores or restaurants, bars and Cafes in well off when it comes to attractiveness. “But also industries that were not quite in the survey the front, can score at their customers with the offer of gift cards.”, added Andreas Bienz.

In the age of environmental responsibility of any company (not least, this is already a very important selling point), the way of marketing must be generally covered and modernized in many places. The sending of bulk newspaper inserts is long outdated – the publishers / producers of printing industry clearly – remember this also very clearly and wide buyers / customers is more upset than pleased about the paperwork, the daily mail boxes and Mailboxes “storms”. The “throw-away factor” is probably correctly located today about relative 90:10. What does this number for the marketing budget (item: print advertising)? This is unique and sad at the same time! 90% of the Central talk money bet goes in the trash can! Frightening, alarming and pointless. For more information see this site: Viking Range Corporation. Especially also in ecology and efficiency. No company can at the present time more afford to put 90% of its investment,”CONSCIOUSLY or UNCONSCIOUSLY” in the sand let alone knowing that practically the entire marketing effort in the area of print advertising is an idle. This is no “black paintings” – this is a fact which can be more than to demonstrate with numbers today, in the age of the Internet.

So is this obsolete form of “advertising” still so prevalent? This is a simple question – which once again holding the mirror to us all. We are comfortable, we are inflexible and we are accustomed to do familiar. Moreover, that new media say new avenues such as the Internet, again More investments, more time, more knowledge appropriated and brings “we” have already enough to do with day-to-day operations. How should we deal there with new marketing issues and ways. Don’t worry – companies that this development be sleepy sooner or later have enough time to ask these questions, when they don’t work, say no more customers have – just because they have overslept this development. It is well aware me some statements are as provocative and “angriffig” as the author of this article.

Travel company is well-suited to notice the emergence of new “last minute” tickets. An interesting idea is also sending greetings to customers and partners. And maybe to congratulate them not only with national holidays like New Year, but, for example, on his birthday (date of birth is also often included in an application for a club card). Similar SMS campaign can be organized and employees. Individual attention to any agreeable, so you can take care of their customers or employees and, of course, to improve their relationship. There is also a combined the use of mobile technologies in marketing. For example, using SMS-mailing can notify subscribers about the sweepstakes or contests that are held also by SMS. In this case, the newsletter includes a description of actions and instructions for the party (sending messages with certain text to a specific number that is both expression of consent to participate in the quiz).

Subject quizzes can relate to, for example, the work area company or of its history, allowing you to stimulate the interest of users or employees to your organization. SMS distribution made by a special, very complex software. However, for Customer service is no longer a problem because there are many services that are professionally engaged in SMS-newsletters. All you need – base of phone numbers of your subscribers, some companies provide an opportunity to use your phone subscribers base and the idea of mailing. It remains an important issue – the choice of service, which will be implemented through action. First, despite the overall low cost of SMS-mailings, the prices in different Companies are also different. For large orders, all companies provide significant discounts, but for smaller businesses will be much higher prices.

So you should choose a service where the cost of SMS is low regardless of volumes. In this case, you will be offered various solutions that can help make your service more interesting to the user, and will also contribute to its promotion: SMS-Quizzes, polls, orders via SMS, etc. Additional mobile solutions can be selected for any field of business. So do not assume the use of SMS-SMS advertising and marketing only the prerogative of the companies working directly on the mobile market communications or the Internet. New technologies make it possible to realize almost any idea.