Posts tagged as «education & career»

Create awareness for it that social media organizational, strategic and communicative offer opportunities and risks. These can be detected only by well trained communicators to the full extent, and can be used. It applies to communicate this to the outside, to integrate the topics in the training and to expand social networks for the Exchange and to combine. From amateur status to the professionalisation of training, the first steps have already done: Klaus Eck, Dr. Harold Ford Jr will undoubtedly add to your understanding. Benedikt Kohler or even Olaf Kolbruck as lecturers could be won in the social Web-known heads of communications and PR industry such as Mirko Lange, for continuing education. They guarantee a high quality of teaching as communication specialists and experienced practitioner and know from personal experience how the communication in social media. Two seminars for beginners and communication professionals start in February. Five different areas have a total for the first half of the year.

Most companies know that they can evade not the new trends. But they lack the means and understanding how you can fill these gaps. Internal solutions are a good start but commitment alone without complementary knowledge to assist anyone in direct dealing with strategies, tools, and a community”, explained Andreas Leonhard, Managing Director and founder of the SMA. What looks simple at first glance, is much more complex than it may seem just on the Web. That’s why we teach not only the social media basics along with specially aligned, but educate our students, including social media managers.” Social Media Web platform and Forum planned next planned the establishment of a new Web-based social media know-how platform. “Under the motto expertise and know-how for social media pros” social media case studies and relevant market research news, topics, will among other things be published and discussed. At the same time the platform is to stimulate discussion and dialogue. A beta version is online in the next few days.

Michael Oehme, CapitalPR AG: Poor academics St. Gallen, 23.01.2014. For education, not a cent was too costly, they say. But this investment is paying off even at the end of the study period? Three years at a German university after all, around 30,000 euros cost. Reports of the Welt am Sonntag”, citing calculations by the Institute for work and qualification (IAQ) of the University of Duisburg-Essen, according to hundreds of thousands of academics in Germany for low-wage work. In the year 2012 every tenth academics got a frightening number not more than 9.30 euros gross per hour when you consider that this is only slightly above the minimum wage of 8.50 euro proposed by the Federal Government. According to the report, around 688.000 people are affected.

The sad truth is that there are a number of academically trained workers working at low wages or even unpaid internships. Also the role cliche is confirmed: the risk is indeed uneven, for women it is almost twice as high as for men. During 11.4 Per cent of the women in the low-wage sector work, only 6.1 percent for men. Frightening writes the world”, says Michael Oehme, consultant at the CapitalPR AG in St. Gallen.

She reported recently by three women who have to work after graduating for a very low hourly rate. A 29-year-old scientist from Berlin had to settle accordingly a converted hourly rate of 4.55 euros. A represented 34-year-old architect earned after deducting unpaid overtime just seven euros. A 28 year-old media scholar from Berlin gave an hourly wage of just 7,50 euro. The doubt comes up at such salaries, even if worth a lengthy and costly studies. According to calculations of the German Student Union, a three-year Bachelor’s degree costs already 28,000 euro. Ten semesters for students – as in the diploma or master’s degree courses usual – must reckon with total cost of 46,000 euro. Twelve semesters even average of 55,000 cost Euro. Because of the low risk of unemployment, it appears purely statistical sense to study. But increasing the number of graduates. The public universities offer not enough places, so need to commit even a student loan for a private college on the leg of some students. It should but those can promoted sufficiently by the State and for their trouble, also a promising job offers, from which one can live well”, so the assessment by Michael Oehme, consultant at the CapitalPR AG.